Overview
Perlon integrates with leading CRM platforms so you can import prospects, keep outreach activity synced, and ensure your sales team always has the latest information in one place.
Once connected, your CRM becomes an extension of your outbound workflow, helping reduce manual work while keeping customer data up to date.
Supported CRM platforms
Perlon currently supports integrations with:
HubSpot
Salesforce
Pipedrive
Zoho CRM
Note: Your workspace can only be connected to one CRM at a time.
What you can do with a CRM integration
Connecting your CRM unlocks several features within Perlon.
Import prospects
Import contacts directly from your CRM into Perlon campaigns using your existing lists, filters or views.
Perlon imports individual people rather than companies or opportunities, making it easy to launch campaigns using the data you've already organised.
Sync campaign activity
Keep your CRM updated automatically as outreach progresses.
Depending on your CRM, Perlon can sync activity such as:
Emails sent
Email opens
Link clicks
Replies
Bounces
Unsubscribes
LinkedIn activity
WhatsApp activity
Phone calls
Warm lead status
This helps your sales team maintain a complete history of prospect engagement without updating records manually.
Create new CRM records
When CRM Sync is enabled while adding prospects to a campaign, Perlon can automatically create new records in your CRM for prospects that don't already exist.
If a matching record already exists, Perlon updates that record instead of creating a duplicate.
Keep excluded contacts out of campaigns
CRM integrations can help prevent outreach to people and companies that shouldn't be contacted.
For example, you can automatically exclude:
Existing customers
Contacts who have opted out of email
People marked as Do Not Contact
Companies with active sales opportunities
These exclusions work alongside Perlon's manual exclusion lists to help keep campaigns compliant and avoid duplicate outreach.
How CRM syncing works
Perlon only exchanges data with your CRM when required. This includes:
Importing prospects that you choose to add
Syncing campaign activity for prospects you've chosen to sync
Updating your Do Not Contact lists
Perlon does not continuously import contacts or make changes to your CRM in the background.
Switching to another CRM
A workspace can only have one active CRM connection.
If you want to connect a different CRM, simply disconnect your existing integration before connecting the new one.

