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Part 1: CRM Integrations Overview

Overview

Perlon integrates with leading CRM platforms so you can import prospects, keep outreach activity synced, and ensure your sales team always has the latest information in one place.

Once connected, your CRM becomes an extension of your outbound workflow, helping reduce manual work while keeping customer data up to date.

Supported CRM platforms

Perlon currently supports integrations with:

  • HubSpot

  • Salesforce

  • Pipedrive

  • Zoho CRM

Note: Your workspace can only be connected to one CRM at a time.


What you can do with a CRM integration

Connecting your CRM unlocks several features within Perlon.

Import prospects

Import contacts directly from your CRM into Perlon campaigns using your existing lists, filters or views.

Perlon imports individual people rather than companies or opportunities, making it easy to launch campaigns using the data you've already organised.

Sync campaign activity

Keep your CRM updated automatically as outreach progresses.

Depending on your CRM, Perlon can sync activity such as:

  • Emails sent

  • Email opens

  • Link clicks

  • Replies

  • Bounces

  • Unsubscribes

  • LinkedIn activity

  • WhatsApp activity

  • Phone calls

  • Warm lead status

This helps your sales team maintain a complete history of prospect engagement without updating records manually.

Create new CRM records

When CRM Sync is enabled while adding prospects to a campaign, Perlon can automatically create new records in your CRM for prospects that don't already exist.

If a matching record already exists, Perlon updates that record instead of creating a duplicate.

Keep excluded contacts out of campaigns

CRM integrations can help prevent outreach to people and companies that shouldn't be contacted.

For example, you can automatically exclude:

  • Existing customers

  • Contacts who have opted out of email

  • People marked as Do Not Contact

  • Companies with active sales opportunities

These exclusions work alongside Perlon's manual exclusion lists to help keep campaigns compliant and avoid duplicate outreach.

How CRM syncing works

Perlon only exchanges data with your CRM when required. This includes:

  • Importing prospects that you choose to add

  • Syncing campaign activity for prospects you've chosen to sync

  • Updating your Do Not Contact lists

Perlon does not continuously import contacts or make changes to your CRM in the background.

Switching to another CRM

A workspace can only have one active CRM connection.

If you want to connect a different CRM, simply disconnect your existing integration before connecting the new one.

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