Overview
Perlon supports integrations with several leading CRM platforms, allowing you to import prospects, sync campaign activity, and keep your sales data up to date.
While the overall experience is similar across all supported CRMs, there are some differences in how records and activity are stored.
Supported CRM platforms
CRM | Import Prospects | CRM Sync | Do Not Contact Sync |
HubSpot | ✓ | ✓ | ✓ |
Salesforce | ✓ | ✓ | ✓ |
Pipedrive | ✓ | ✓ | ✓ |
Zoho CRM | ✓ | ✓ | ✓ |
Note: A workspace can only be connected to one CRM at a time.
HubSpot
HubSpot offers the most complete integration with Perlon.
Importing prospects
You can import contacts directly from your existing HubSpot Lists.
CRM records
When CRM Sync is enabled, new prospects are created as Contacts. If a matching contact already exists, Perlon updates the existing record instead of creating a duplicate.
Activity syncing
Campaign activity is automatically recorded on the contact's timeline, including:
Emails
LinkedIn activity
Phone calls
WhatsApp activity
Warm Lead status
Do Not Contact Sync
HubSpot supports all available Do Not Contact Sync features, making it easy to prevent outreach to existing customers, opted-out contacts and companies that should be excluded.
Salesforce
Perlon integrates with Salesforce using Leads.
Importing prospects
Prospects can be imported from Salesforce List Views for either Leads or Contacts.
CRM records
When CRM Sync is enabled, new prospects are created as Leads. Existing records are updated where possible to avoid duplicates.
Activity syncing
Supported campaign activity is automatically written back to the Lead record, helping sales teams maintain a complete engagement history.
Do Not Contact Sync
Salesforce supports Do Not Contact Sync for both contacts and companies, helping ensure excluded records aren't added to campaigns.
Pipedrive
Perlon integrates with Pipedrive to simplify prospect management and campaign tracking.
Importing prospects
Prospects are imported using your existing Filters in Pipedrive.
CRM records
New prospects are created as Persons and linked to their associated organisation where available.
Activity syncing
Campaign activity, emails and phone calls are recorded against the relevant person record, giving your team visibility into outreach activity without leaving Pipedrive.
Do Not Contact Sync
Pipedrive supports Do Not Contact Sync to help prevent outreach to excluded contacts and organisations.
Zoho CRM
Perlon provides full integration with Zoho CRM for importing prospects and syncing campaign activity.
Importing prospects
Prospects can be imported from Custom Views within either the Contacts or Leads module.
CRM records
New prospects are created as Contacts, or matched to existing records where possible.
Activity syncing
Campaign activity is recorded against the contact, with phone calls and other engagement appearing within the contact's history.
Do Not Contact Sync
Zoho CRM supports automatic syncing of exclusion rules, helping ensure your campaigns stay aligned with your CRM data.
Which CRM should I use?
Perlon is designed to provide a consistent experience across all supported CRM platforms.
The best CRM for your business will depend on your existing sales processes and the platform your team already uses.
Regardless of which CRM you connect, you'll be able to:
Import prospects into campaigns.
Sync campaign activity.
Create new CRM records where required.
Prevent outreach to excluded contacts using Do Not Contact Sync.
If you're unsure which integration is right for your organisation, our support team is happy to help.
